International exposure —

Since his first conference at Tedx in Rabat in 2011 with the theme of “New design from Arab countries”, Younes knew that discussing and sharing the theme of creation was a real passion. He captivates the crowd at each of his international conferences, drawing in listeners from Kuwait to Paris with his engaging discourse.

Beyond creating products, Younes has from the start (as shown with “Le Petit Mouloud”) the need to question and think, with his sister Mia, about creation in the countries of the Mena region and in Morocco in particular.

In his now well-known and recognized lectures, Younes and Mia bring a different look at the future of design and economic engagement in the Maghreb, the role of the designer in Morocco and Africa, how to compete with other countries, how to make a contribution to the edifice?

In a move of historic significance, the Victoria & Albert Museum (V&A), a globally renowned institution, has added to its permanent Islamic art collection one of the earliest Bildi teapot prototypes, a standalone piece of art. Additionally, a variant of this teapot, signed and intricately zouaked by the master craftsmen of Marrakech, has been included in the archives of the esteemed School of Fine Arts in Tétouan, alongside notable works like Hez l’Kas, ZelliFood, and Le Petit Mouloud. These acquisitions represent a landmark moment in the history of Moroccan design, craftsmanship, and artistry.


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  • Our agency has a long-standing story of providing inventive and unique design solutions, with over 10 years in the industry. Our team offers specialized expertise to help bring your project from concept to completion. Our mission is to empower and inspire those who seek knowledge by providing exceptional services for lectures, masterclasses, and workshops. With our collective expertise in the field of education, we create learning experiences that will provide practical quidance to all involved.
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Internationally awarded —

Felicitated by the jury at Ensci – Les Ateliers (the French National School for Industrial Design), and awarded the prestigious Marc-Charras Prize for Creation and Invention at the International Biennial of Industrial Design in Saint-Etienne, Younes Duret’s designs have been selected for numerous exhibitions worldwide, establishing a significant presence in the international design scene.

In a testament to his unique and outstanding career, which has significantly elevated Moroccan design on the global stage, Younes has been distinguished with an award from the Moroccan Ministry of Youth, Culture, and Communication.

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