Sergio Rossi Store

Geometry as a jewel shelfs for shoes

Retail store


Younes Duret totally conceived the 22 sq meters corner shop of Casablanca for the luxurious italian shoemaker. It is a sculptural tribute to modern design and tradition as it is respectfully inspired by traditional moroccan ornamentation – the Art of zellige – (moroccan tiles) in order to combine in 3D the elements of Sergio Rossi’s vision: authentic design, exclusive colors, and craftsmanship.

Sergio Rossi’s Italian team was left in awe of the immense skill and finesse exhibited by a small team of Moroccan craftspeople. In just forty days, these master artisans made and installed an exquisite work of sculpture – upholding centuries-old traditions with impressive speed and dexterity.

Melamine display unit with 1850 hand-assembled pieces.

Mark V. – Architectism

« The store also took into consideration the Moroccan design which is flamboyant and richly ornamented thus blending the oriental and ancient with the modern into a complex structure of patterns that attracts attention and appears as an encasing of the shoes it hosts. »

With the opening of new Sergio Rossi stores for men all around the world, in a joint venture with Wallpaper* magazine, creating a new environment, a new language of style and local cultural heritage, the ultimate taste of travel experience. It is also a way to get prominent interior designers from each country known to the general public through the boutiques of the italian brand.

Form and function development.
Interior design.
Retail Design.
Manufacturing and installation.
Colour, material and finishing.
Sourcing and testing of components.

Design of a commercial store.
Produce in an eco-responsible way.
Promote Moroccan craftsmanship and know-how.
To attract renewed attention from visitors.
To offer the visitor a rich and entertaining experience.
Stand out.


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